Online Advertisement gets more and more important. For the Year 2008, advertising expenditures of 3.7 Billion Euro are prognosticated. Thereby advertisement in virtual worlds also got an increasing influence, especially the most popular 3D-world; “Second Life”, which is known by over 70% of the internet users.

The main advantages of advertisement in virtual worlds like Second Life are:

<!–[if !supportLists]–>- <!–[endif]–>Direct customer contact (location-independent)

<!–[if !supportLists]–>- <!–[endif]–>User‘s willingness to communicate

<!–[if !supportLists]–>- <!–[endif]–>Flexible channel of media research

<!–[if !supportLists]–>- <!–[endif]–>and in case of Second Life the Media Hype

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