forumforfuturemarketing

The following document provides an insight into the work of the students of Stuttgart Media University in the summer semester 2009. The workbook deals with different topics of 360 degree marketing and shows what the future will bring.

Click here to download the E-Book “360° marketing - a glance into the future”

The index of the E-book

1   Introduction: 360° Marketing

2   Corporate Identity frameworks integrated market communication
2.1 Introduction
2.2 Definition Corporate Identity
2.3 Strategic Corporate identity process
2.4 Interdependence of corporate and brand identity
2.5 Corporate identity as a starting point for Integrated Market Communication
2.6 Corporate-Communications-Concept
2.7 Integrated market and company communication
2.8 Conclusion

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1. Please use British English

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3. Avoid “you” in your sentences (as translation of the German “man”)

Dear students,

In the enhanced document you find information about different integrated marketing campaigns. You can use this list as a starting point for your research. Please write an email or tell me next Monday, which campaign you have chosen, (either from the list or your own suggestion).

If you have any questions, feel free to contact me.

Best regards

Beate

Campaign list