Author Archive

Categories: Campaign Analysis

Case: Wrigley

This is the case: Wrigley

http://wp1111279.wp147.webpack.hosteurope.de/blog/wordpress/wp-content/uploads/2009/03/orbit-balance-englisch.ppt

Categories: Campaign Analysis

Case “OralB”

This is the case: OralB

Categories: Campaign Analysis

Case “YellowStrom”

This is the case: YellowStrom

Categories: Campaign Analysis

Protected: Case “8×4 Make Your Move”

This is the case “8×4 Make Your Move”.

For more information please download the presentation.

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Categories: Campaign Analysis

Protected: Case “TUI World Discoverer”

This is the case “TUI World Discoverer”

In the winter term 2008 a team of ten students evaluated 360° marketing campaigns. It was a team of tutors and members of association of students named “Marketing zwischen Theory und Praxis” (MTP).  Please send a mail to moedinger@360marketing.eu to get admission.

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