forumforfuturemarketing

Persil is a market leader detergent that commemorated your century in 2007 and the celebrated should be unusual
The Campaign Idea was to develop a uncommun campaign that….

• pick up freshen the Persil nuclear value like
• cleanness, innovation and focussing on the future
• the Brand and the product provoke emotion
• modernize the Brand and the target group
• support the classic campaing

Target Gruppe: All the person or family with/ or without children that do domestic works. The following pdf includes a detailed analysis of the campagin, password is needed