forumforfuturemarketing

In the following presentation you will find interesting Information about the campaign “Alice”.

Within the area of Hamburg HanseNet offered till April 2004 telephone and internet connection under the brand „HanseNet“

April 2004 they started developing a brand for the nationwide expansion. The brand calls “Alice”.

Due to the nationwide expansion and rebranding activities connected with 360° marketing „Alice“ supposed to be established as a the new brand

transferprojekt_alice_1

Here you can find our analysis of the Alice campaign, which was done in a project at the HdM.