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	<pubDate>Mon, 14 May 2012 18:40:21 +0000</pubDate>
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		<title>Mobile Marketing</title>
		<link>http://www.360m.de/2012/mobile-marketing/</link>
		<comments>http://www.360m.de/2012/mobile-marketing/#comments</comments>
		<pubDate>Mon, 14 May 2012 18:40:21 +0000</pubDate>
		<dc:creator>emm2012</dc:creator>
		
		<category><![CDATA[Media University Stuttgart]]></category>

		<category><![CDATA[Seminar SS 2012]]></category>

		<category><![CDATA[mobile marketing]]></category>

		<guid isPermaLink="false">http://www.360m.de/?p=1508</guid>
		<description><![CDATA[Introduction
Mobile marketing is booming! Analysts and forecasts predict that by the year 2014 there will be more people access the web by mobile devices and technologies than by PC and local broadband. By now already circa 90 percent of the world’s population own a mobile phone. The evolution of mobile from a niche product to [...]]]></description>
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		<item>
		<title>From one-way road to dialogue exchange - communication tools of today’s companies</title>
		<link>http://www.360m.de/2012/from-one-way-road-to-dialogue-exchange-communication-tools-of-today%e2%80%99s-companies/</link>
		<comments>http://www.360m.de/2012/from-one-way-road-to-dialogue-exchange-communication-tools-of-today%e2%80%99s-companies/#comments</comments>
		<pubDate>Mon, 14 May 2012 07:35:45 +0000</pubDate>
		<dc:creator>emm2012</dc:creator>
		
		<category><![CDATA[Seminar SS 2012]]></category>

		<guid isPermaLink="false">http://www.360m.de/?p=1503</guid>
		<description><![CDATA[Introduction
The policies of communication have been becoming crucially important for organisations. According to experts the main reason for this statement is the rise in stakeholder expectations. Therefore, integrated and interlinked business communications are necessary (cf. Busch, 2007, p. 1).
However, what does communication mean? Communication can be described as the process of transferring information through a [...]]]></description>
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		<item>
		<title>Abstract: SoLoMo - It matters where you are</title>
		<link>http://www.360m.de/2012/abstract-solomo-it-matters-where-you-are/</link>
		<comments>http://www.360m.de/2012/abstract-solomo-it-matters-where-you-are/#comments</comments>
		<pubDate>Sun, 06 May 2012 21:03:00 +0000</pubDate>
		<dc:creator>emm2012</dc:creator>
		
		<category><![CDATA[Seminar SS 2012]]></category>

		<category><![CDATA[Local Marketing]]></category>

		<category><![CDATA[Social Media; Mobile Marketing]]></category>

		<category><![CDATA[SoLoMo]]></category>

		<guid isPermaLink="false">http://www.360m.de/?p=1490</guid>
		<description><![CDATA[Authors: Teresa Böhm, Carolin Hirsch, Kim Laranjeira, Kristina Lobe, Beate Riechers, Steffen Müller, Hendrik Niedenthal



1. The rise of SoLoMo
In recent years an increasing shift in media habits can be observed. The massive proliferation of smartphones has opened up new fields of marketing and greats enormous potentials (Stanley 2010). Within these developments a new trend - [...]]]></description>
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		<title>ABSTRACT Corporate Communication and Stakeholder Dialogue</title>
		<link>http://www.360m.de/2012/abstract-corporate-communication-and-stakeholder-dialogue/</link>
		<comments>http://www.360m.de/2012/abstract-corporate-communication-and-stakeholder-dialogue/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 13:04:43 +0000</pubDate>
		<dc:creator>emm2012</dc:creator>
		
		<category><![CDATA[Seminar SS 2012]]></category>

		<guid isPermaLink="false">http://www.360m.de/?p=1470</guid>
		<description><![CDATA[Corporate Communication 
In a market in which products and services hardly differ from each other, where customers exchange information at any time and publish their experiences with companies and their products, it is increasingly important to ensure competitive advantage by successful communicational work. At this point, corporate communication comes to the fore. The corporate communication´s [...]]]></description>
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		<item>
		<title>Abstract Integrierte Marktkommunikation Cross Media Marketing</title>
		<link>http://www.360m.de/2012/abstract-integrierte-marktkommunikation-cross-media-marketing/</link>
		<comments>http://www.360m.de/2012/abstract-integrierte-marktkommunikation-cross-media-marketing/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 06:25:04 +0000</pubDate>
		<dc:creator>emm2012</dc:creator>
		
		<category><![CDATA[Seminar SS 2012]]></category>

		<category><![CDATA[cross media]]></category>

		<guid isPermaLink="false">http://www.360m.de/?p=1467</guid>
		<description><![CDATA[In an era of technology we live in, the average person may see or hear thousands of advertising messages per day. It is a challenge for companies to break through this information wall and get the attention of a customer. What type of media can be used to create successful campaigns? The answer to this [...]]]></description>
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		<item>
		<title></title>
		<link>http://www.360m.de/2012/1465/</link>
		<comments>http://www.360m.de/2012/1465/#comments</comments>
		<pubDate>Mon, 16 Apr 2012 09:08:43 +0000</pubDate>
		<dc:creator>emm2012</dc:creator>
		
		<category><![CDATA[Seminar SS 2012]]></category>

		<guid isPermaLink="false">http://www.360m.de/2012/1465/</guid>
		<description><![CDATA[Abstract Cross marketing

	Verwandte Artikel
	
	Keine verwandten Artikel
	

]]></description>
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		<item>
		<title>Masterclass at Stuttgart Media University started the Seminar on Integrated Marketing Communication with the motto: Will the invisible hand become visible?</title>
		<link>http://www.360m.de/2012/1460/</link>
		<comments>http://www.360m.de/2012/1460/#comments</comments>
		<pubDate>Mon, 16 Apr 2012 04:33:47 +0000</pubDate>
		<dc:creator>moedinger</dc:creator>
		
		<category><![CDATA[Seminar SS 2012]]></category>

		<guid isPermaLink="false">http://www.360m.de/?p=1460</guid>
		<description><![CDATA[There are many concepts of marketing which are spawned by the Internet and its diverse applications. Some concepts are emerge from technically focused applications such as cross media marketing, some are focused in more strategic applications such as integrated marketing communication (IMC). Marketing is a process which depends on technical, economical and social progresses. A [...]]]></description>
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		<item>
		<title>Marketing 3.0 – New Issues in Marketing:</title>
		<link>http://www.360m.de/2011/marketing-30-%e2%80%93-new-issues-in-marketing/</link>
		<comments>http://www.360m.de/2011/marketing-30-%e2%80%93-new-issues-in-marketing/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 00:31:08 +0000</pubDate>
		<dc:creator>Adrian Saile</dc:creator>
		
		<category><![CDATA[Seminar SS11]]></category>

		<category><![CDATA[Human Spirit Marketing]]></category>

		<category><![CDATA[Marketing 3.0]]></category>

		<category><![CDATA[Marketing 3.0 – New Issues in Marketing: From Integrated Marketing Communication to the Marketing of Sustainable Leaders]]></category>

		<category><![CDATA[Philip Kotler]]></category>

		<guid isPermaLink="false">http://www.360m.de/?p=1393</guid>
		<description><![CDATA[
From Integrated Marketing Communication to the Marketing of Sustainable Leaders
E-Book: Marketing 3.0 (PDF, 1,2 MB)

Today, the world is changing at a faster pace than ever before. Not only social and political developments, but also technological changes are shaping modern human life. Twenty years ago, television was the sole defining medium of developed countries. The triumph [...]]]></description>
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		<item>
		<title>Marketing the Mission to the consumer</title>
		<link>http://www.360m.de/2011/marketing-the-mission-to-the-consumer/</link>
		<comments>http://www.360m.de/2011/marketing-the-mission-to-the-consumer/#comments</comments>
		<pubDate>Thu, 07 Jul 2011 09:13:15 +0000</pubDate>
		<dc:creator>Carolin Wallborn and Silja Brinsky</dc:creator>
		
		<category><![CDATA[Seminar SS11]]></category>

		<category><![CDATA[Amazon]]></category>

		<category><![CDATA[Apple]]></category>

		<category><![CDATA[Consumer]]></category>

		<category><![CDATA[empowerment]]></category>

		<category><![CDATA[human spirit]]></category>

		<category><![CDATA[IKEA]]></category>

		<category><![CDATA[Marketing 3.0]]></category>

		<category><![CDATA[mission]]></category>

		<category><![CDATA[Philip Kotler]]></category>

		<category><![CDATA[story telling]]></category>

		<guid isPermaLink="false">http://www.360m.de/?p=1365</guid>
		<description><![CDATA[ 
Summary of Chapter 3 - Marketing the Mission to the consumer
Consumers become the new owners of a brand
When a new brand enters the market, the consumers automatically decide if the new products/services are sophisticated enough to fulfill their expectations and needs. When the expectations are met, consumers will identify with the brand and they [...]]]></description>
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		<item>
		<title>Coca-Cola – LIVE POSITIVELY™?</title>
		<link>http://www.360m.de/2011/coca-cola-%e2%80%93-live-positively%e2%84%a2/</link>
		<comments>http://www.360m.de/2011/coca-cola-%e2%80%93-live-positively%e2%84%a2/#comments</comments>
		<pubDate>Sat, 25 Jun 2011 19:38:34 +0000</pubDate>
		<dc:creator>mg102</dc:creator>
		
		<category><![CDATA[Seminar SS11]]></category>

		<category><![CDATA[Coca-Cola]]></category>

		<category><![CDATA[human spirit]]></category>

		<category><![CDATA[LIVE POSITIVELY]]></category>

		<guid isPermaLink="false">http://www.360m.de/?p=1334</guid>
		<description><![CDATA[By Marc Grau and Laura Tschentscher
At the moment, the Coca-Cola Company is celebrating its 125th anniversary. The legend says that on May 8, 1886 the pharmacist John Pemberton invented the formula of Coca-Cola. He just sold 9 glasses of Coca-Cola a day in the first year. Today, the Coca-Cola Company has a revenue of $38 billion [...]]]></description>
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