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	<title>forumforfuturemarketing</title>
	<link>http://www.360m.de</link>
	<description></description>
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		<title>Marketing 3.0 – New Issues in Marketing:</title>
		<description><![CDATA[
From Integrated Marketing Communication to the Marketing of Sustainable Leaders
E-Book: Marketing 3.0 (PDF, 1,2 MB)

Today, the world is changing at a faster pace than ever before. Not only social and political developments, but also technological changes are shaping modern human life. Twenty years ago, television was the sole defining medium of developed countries. The triumph [...]]]></description>
		<link>http://www.360m.de/2011/marketing-30-%e2%80%93-new-issues-in-marketing/</link>
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		<title>Marketing the Mission to the consumer</title>
		<description><![CDATA[ 
Summary of Chapter 3 - Marketing the Mission to the consumer
Consumers become the new owners of a brand
When a new brand enters the market, the consumers automatically decide if the new products/services are sophisticated enough to fulfill their expectations and needs. When the expectations are met, consumers will identify with the brand and they [...]]]></description>
		<link>http://www.360m.de/2011/marketing-the-mission-to-the-consumer/</link>
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	<item>
		<title>Coca-Cola – LIVE POSITIVELY™?</title>
		<description><![CDATA[By Marc Grau and Laura Tschentscher
At the moment, the Coca-Cola Company is celebrating its 125th anniversary. The legend says that on May 8, 1886 the pharmacist John Pemberton invented the formula of Coca-Cola. He just sold 9 glasses of Coca-Cola a day in the first year. Today, the Coca-Cola Company has a revenue of $38 billion [...]]]></description>
		<link>http://www.360m.de/2011/coca-cola-%e2%80%93-live-positively%e2%84%a2/</link>
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	<item>
		<title>Delivering Socio-Cultural Transformation</title>
		<description><![CDATA[by Vera Eisenbraun, Miryam Reck and Lisa Cibities
Marketing in mature markets
Typical for mature markets is little or no market growth. Consumers are well informed and products are more and more seen as commodities. Creative companies differentiate themselves in these markets with good services and extraordinary experiences.
In mature markets, consumers prefer companies, “whose activities have a [...]]]></description>
		<link>http://www.360m.de/2011/delivering-socio-cultural-transformation/</link>
			</item>
	<item>
		<title>Marketing the Values to the Employees</title>
		<description><![CDATA[by Vera Eisenbraun, Miryam Reck and Lisa Cibities
Many consumers have lost trust in major corporations and in their executives. Reasons for that loss are often corporate scandals, caused by violation of the corporate values.
The main question is: How can the consumers’ confidence be regained?
Crucial to win the trust of consumers is a corporate culture. In [...]]]></description>
		<link>http://www.360m.de/2011/marketing-the-values-to-the-employees/</link>
			</item>
	<item>
		<title>Starbucks Shared Planet - an example for Human Spirit Marketing?</title>
		<description><![CDATA[ 
By Stephanie Krömer and Kathrin Maulbetsch
“Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” 
Starbucks Mission Statement
This quote is the first sentence of the Starbucks Mission Statement and shows that human beings are the center of attention at Starbucks. In this article we [...]]]></description>
		<link>http://www.360m.de/2011/starbucks-shared-planet-an-example-for-human-spirit-marketing/</link>
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	<item>
		<title>Responsibilities for LIDL</title>
		<description><![CDATA[by Katharina Michailov and Inna Mayer
This article will discuss whether LIDL operates Marketing 3.0 or whether they try to merely inflate their brand.
LIDL is a German retail store chain in the discount segment. It was founded in 1930s and is headquartered in Neckarsulm. LIDL has 88,000 stores in 22 countries and employs 150,000 people worldwide, [...]]]></description>
		<link>http://www.360m.de/2011/responsibilities-for-lidl/</link>
			</item>
	<item>
		<title>Henkel&#8217;s sustainable strategy</title>
		<description><![CDATA[Jan Grüb, Andreas Holzem (EMM SS2011, integrierte Marktkommunikation Prof. Dr. Mödinger)
“We are committed to leadership in sustainability”
This is the main message from Henkel’s Sustainability but how sustainable is Henkel indeed? And is this marketing 3.0 or human spirit marketing? Can we believe Henkel’s Messages because the sustainability is funded or should we be skeptical because [...]]]></description>
		<link>http://www.360m.de/2011/henkels-sustainable-strategy/</link>
			</item>
	<item>
		<title>Marketing Values to Channel Partners</title>
		<description><![CDATA[by Sarah Brecht, Marc Vogelsang and Adrian Saile
Marketing 3.0: From Products to Customers to the Human Spirit.
Marketing Values to Channel Partners (Chapter 5)
Philip Kotler (et. al.)
The trend of globalization is interrelated with the need to enter undeveloped markets to generate profit or value. Traditional kinds of distribution might not work in those markets since social, [...]]]></description>
		<link>http://www.360m.de/2011/marketing-values-to-channel-partners/</link>
			</item>
	<item>
		<title>Marketing the Vision to the Shareholders</title>
		<description><![CDATA[by Sarah Brecht, Marc Vogelsang and Adrian Saile
Marketing 3.0: From Products to Customers to the Human Spirit.
Marketing the Vision to the Shareholders (Chapter 6)
Philip Kotler (et. al.)
In Order to look inside a possibility to change the goals of companies and the way they are presented, it is important to show the status quo of thinking [...]]]></description>
		<link>http://www.360m.de/2011/marketing-the-vision-to-the-shareholders/</link>
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