Prof. Dr. Wilfried Mödinger


Here you can find further information about me , the initiator and responsible person for this weblog. This weblog is a collective project with several students, who contribute to this weblog as authors worldwide.

Marketing is a living process of communication and relation between people in organizations or enterprises with people in the markets or society. This living process of the communication comprises not only of direct or medial interaction, but by perception and binding of social or individual communication behaviour. This process of the communication is initiated and managed through a goal-based thinking and activites.

I’m an expert in 360 degree marketing and my courses range from strategic marketing, web2.0 marketing or social marketing to marketing management and media marketing.


If you have any questions or are interested in further informations don’t hesitate to contact me.

Prof. Dr. Wilfried Mödinger
Nobelstraße 10
70569 Stuttgart


Curriculum Vitae

Here you can find a short version of my curriculum vitae.

  • 1977 High School (Abitur), Study of Greek and Hebrew Language
  • 1978 – 1983 Study of Presbyterian Theology in Tübingen, Innsbruck und Edinburgh
  • 1983 – 2001 Minister of the Presbyterian Church in Germany, Stuttgart
  • 1986 – 1988 Study at the Academy of Economy, Marketing
  • 1988 Award of the German Direct Marketing Association
  • 1989 – 2001 Trainer and Coach at the social marketing institute, Schloß Hohenstein
  • 1991-1996 Study of the doctor oeconomiae publicae at the Ludwig-Maiximilians Universität Munich, Uni-Prof. Dr. A. Meyer
  • 1998 Professor of Marketing, Social and Service Marketing, Business ethics, Dean of Economy, FH-Riedlingen
  • Since 2001 Professor at Stuttgart Media University, Stuttgart, Department chair of media management (, mediamarketing and management

International Professorship

  • Faculty Member and Professor of the Business School, IBR Institute of International Business Relations, Osteuropa/Ukraine),
  • Visiting Professor at Universidad de las America, Puebla, Mexico
  • Visiting Professor at Welingkar Management Institute, Mumbai, India
  • Assoc. Professor at DaVinci Institute, Johannesburg, South Africa
  • Consultant of FIBAA, Foundation for International Business Administration Accreditation (FIBAA), Bonn Internationale Stiftung der Spitzenverbände der deutschen, österreichischen und schweizerische Wirtschaft


Here you can find an overview of my skill profile and different subjects.

Topics Examples / Cases
Marketing Marketing for Hidden Champion
Many German companies are hidden champions in the world – but they forget how to communicate.
ZPF-Therm – Holistic Marketing Concept
Innovation Marketing
Many German companies deliver products at the high end quality but forget to sell innovations for a good price.
Heidelberger Druck AG
Future Marketing
Many German organisation are leader in their topic but they often forgot their roots and heritage
learntec – Relaunch of the brand
International Marketing
Many German companies are doing well in their domestic markets but the future will be international
KMK, Messegesellschaft Karlsruhe
Service Marketing
Many German companies are selling quality product but they forget to make many with service
Volkswagen AG
Konzept und Implementierung für Aftersales-Marketing national
Managmenet Quality Management CMMI-Implemention
Siemens VDO
Service Coach Concept and Training of VW – sales force in service, degree: Service Coach
Certification DEKRA – Certification Body
Marketing Conception and Implementation in the field of operative management
Talent Management Accenture

Congress & workshops

Short list of congress and workshops already taken place.

  • Strategisches Marketing: AGI- Arbeitsgemeinschaft Industriebau, Hannover
  • Normatives Marketing: Think Tank Wolfsberg Executive Development Centre a subsidiary of UBS AG, UBS,
  • Web 2.0 Marketing: Die Rolle des Web 2.0 im Marketing-Mix, Leiter im Innovationsprogramm Medien und Filmgesellschaft Stuttgart,
  • Interkulturelles Marketing: Global Training, Daimler Chrysler, Stuttgart Interkulturellles Training Schwerpunkt China
  • VL-Marketing/ Marketing in virtual life: TUI/Chinesische Mittelschicht, Fraunhofer Institut IAO, V-Mation, SL-Talk
  • Social Marketing: Florian Gerster, Mainz, Training der Mitglieder des Ministeriums gemeinsam mit dem ehm. Sozial Minister Rheinland Pfalz, Ministerium
  • 360 degree Marketing Management: Marketingverband Deutschland, Marketing-Club Stuttgart, Wissenschaftsethik, BDIA / Resopal, Bund Deutscher Innenarchitekten


Books only

  • Praxisguide Wissensmanagement – Qualifizieren in Gegenwart und Zukunft. Planung, Umsetzung und Controlling in Unternehmen (gemeinsam mit M. Broßmann, Daimler Global Training) im Springer Verlag Heidelberg, 2008
  • Marketing – Grundlagen und Instrumente Verlag Europa Lehrmittel Haan-Gruiten 2006
  • Marketing – Strategien und Konzepte Verlag Europa Lehrmittel Haan-Gruiten 2009
  • Kirchenmarketing – Strategisches Markerting für kirchliche Angebote Lucius & Lucius Stuttgart 2001
  • 360° Marketing – managing the new marketing world now! (Internationale Publikation in Planung)

R & D

Topics in the context of Research and Development.

  • Professional Performance 2006 – 2009 Studie der learntec, Karlsruhe, 2006
  • Entwicklung eines game based orientierten Ansatzes im e-Learning, (Dramaturgische E-Learning Methode)
  • 360 degree Marketing Integriertes Marketingmanagement
  • Mediensimulator: Entwicklung eines Simulators für Kommunikationskanäle und Kommunikationssphären


Here you will find an overview of events I contributed to as a keynote speaker.

  • What is the ethics of a scientist? I was invited from the German associate of architecturs to give a speech to this topic at the annual meeting of architecturs in Germany, the so called denkwerkstatt 2009.

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