Welcome to the world of 360° marketing. The new approach of 360° Marketing looks like this: create an “all-around-view” on all marketing activities. Try to understand how marketing and communication works in every direction, internal and external, to the customer and public, to suppliers and employees. Create a specific competitve advantage because of employee branding, communication of 360° facts and sustainability and a close relationship management to all stakeholders of your business.
11 Apr 2009 Kathrin Friedrich