Recommended books (6):
- The New Marketing Paradigm: Integrated Marketing Communications by Don E Schultz
tagged with: communications, english, marketing, recommended - Communicating Globally: An Integrated Marketing Approach by Don E Schultz
tagged with: communications, english, globally, marketing, recommended - Integrated Marketing Communications by David Pickton
tagged with: communications, english, marketing, recommended - Kellogg on Integrated Marketing by Unknown
tagged with: english, marketing, recommended - Destination Marketing: An Integrated Marketing Communication Approach by Steven Pike
tagged with: english, marketing, recommended - Marketing: Grundlagen und Instrumente by Joachim Beck
tagged with: , german, recommended
Basic books (1):
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Integrierte Unternehmens-und Markenkommunikation by Manfred Bruhn
tagged with: german, marketing, recommended
Other books (1):
- Marketing-Management: Strategien für wertschaffendes Handeln by Philip Kotler
tagged with: german, marketing, recommended