forumforfuturemarketing

In the winter term a team of ten students evaluated 360° marketing campaigns. It was a team of tutors and members of association of students named „Marketing zwischen Theory and Praxis“ (MTP). The upload can be found in this category campaign analysis.  

Integrated Marketing Communication started in the 90th when Don Schultz et.al. came up with his book „The new marketing paradigma – Integrated Marketing Communication“. Get some more insight of the IMC planning model of Don Schultz and the futher development of 360° Marketing Circular Model by reading this summary.

imcplaningmodelschultz.pdf

Find some more information about the Intermedia-Model of ag.ma and the niko-Index of tnsemind.

intermedia.pdf

In the attachment you will find the starterkit of the academical seminar at Stuttgart Media University. The students of the Electronic Media Master are researching topics on 360° Marketing in this seminar. They will post status reports of different subjects during the seminar and will publish a booklet of 360° Marketing at the end of the summer term in July 2009  Starterkit2009.

Looking at the concept of 360° Marketing the next level of the evolution in marketing could BE achieved. Read the following article and post your ideas about the marketing evolution in the comment.

360marketingevolution.pdf

Be inspired by the 360° images and symbols. Think about what these pictures express. Is there any interpretation as a symbol? What is the strength, the meaning, the brightness of the 360° symbol? What is the impact to 360° Marketing?

Find some more symbols and post it as graffiti with your ideas.

Post your ideas on 360° Marketing as a graffiti in this category. It’s like a serious play! Be creative and try to get deeper through a process of innovative thinking.

The discussion starts at the beginning of the 90th when the idea of Integrated Marketing Communication (IMC) came up in Europe and America. Don Schultz started in 1991 with an survey (Integrated marketing communication: a survey of national consumer goods advertising Northwestern University Report). He was the one who coined the item of Integrated Marketing Communications (IMC) and established an institute and magazine on IMC at North Western University. Also in Europe Manfred Bruhn did research on IMC in those times. His status report can be read (in German).

There is a seminar on 360° Marketing/IMC together with the students of the electronic media master. You will find all material of this seminar in this category.

The 360° Marketing Basic lecture 360marketingimcbasic.pdf