forumforfuturemarketing

Integrated Marketing Communication started in the 90th when Don Schultz et.al. came up with his book „The new marketing paradigma – Integrated Marketing Communication“. Get some more insight of the IMC planning model of Don Schultz and the futher development of 360° Marketing Circular Model by reading this summary.

imcplaningmodelschultz.pdf

Find some more information about the Intermedia-Model of ag.ma and the niko-Index of tnsemind.

intermedia.pdf