forumforfuturemarketing

Hey guys,
here is the report and the ppt of our meeting on 28th April 2008.
Have a nice week!
Silke

meeting report 28-04-08

transferprojekt_marketingmanagement.ppt

Hi everybody,

here is our summary about the communication channel internet.

Bye

Integrated Marketing Communication started in the 90th when Don Schultz et.al. came up with his book “The new marketing paradigma - Integrated Marketing Communication”. Get some more insight of the IMC planning model of Don Schultz and the futher development of 360° Marketing Circular Model by reading this summary.

imcplaningmodelschultz.pdf

The questionair to evaluate the instruments. (Exel File)

questionnair_dietrich_schulz.xls

Here is the file of the cross-media instruments in English. We evaluated the instruments regarding to their attributes and purpose.

evaluation of the instruments

Report 21_04_08

Find some more information about the Intermedia-Model of ag.ma and the niko-Index of tnsemind.

intermedia.pdf

imc_protokoll-140408.pdf.04.2008

This report refers to the second part of our meeting on 7th April the “Transferprojekt”

Findings:

360 degree Kommunikation

Target groups  <-> public
Internal/External
Stakeholder
Active vs. passive
(interactive)

Marketing communication

• Advertisement
• Sales
• PR <-> Corporate Publishing
• Direct marketing
• Event communication
• Sponsoring
• Web 2.0

Parameter

Advertising print

• Reach
• Recall
• Response
• Call to action
  → Sales
• Direct marketing
• PR(Event, Sponsoring)
• Image value
• Web 2.0 -Page rank clicks
• Active members
• Recommendation

The report is available as Logbook 7th April 2008 second Part PDF for download!