Categories: Report
Geschützt: meeting report 28-04-08
29 Apr 2008 admin Um die Kommentare zu sehen, musst du dein Passwort eingeben.
Archive for April, 2008
Categories: Media Simulator, Media University Stuttgart, Seminar SS09
The new 360° circular model
Integrated Marketing Communication started in the 90th when Don Schultz et.al. came up with his book „The new marketing paradigma – Integrated Marketing Communication“. Get some more insight of the IMC planning model of Don Schultz and the futher development of 360° Marketing Circular Model by reading this summary.
28 Apr 2008 moedinger 0 comments
Categories: Report
Questionair
The questionair to evaluate the instruments. (Exel File)
27 Apr 2008 admin 0 comments
Categories: Report
evaluation of the instruments
Here is the file of the cross-media instruments in English. We evaluated the instruments regarding to their attributes and purpose.
27 Apr 2008 admin 0 comments
Categories: Report, Seminar SS08
Geschützt: Meeting Report 21_04_08
25 Apr 2008 admin Um die Kommentare zu sehen, musst du dein Passwort eingeben.
Categories: Media Simulator, Media University Stuttgart, Seminar SS09
Intermedia-Model
Find some more information about the Intermedia-Model of ag.ma and the niko-Index of tnsemind.
21 Apr 2008 moedinger 0 comments
Categories: Report
Geschützt: Protocol of our meeting 7th April 2008
07 Apr 2008 moedinger Um die Kommentare zu sehen, musst du dein Passwort eingeben.