Archive for January, 2009

Categories: Campaign Analysis

Case “Coppenrath und Wiese”

In the winter term 2008 a team of ten students evaluated 360° marketing campaings. It was a team of tutors and members of association of students named “Marketing zwischen Theory und Praxis” (MTP). Do get more information please download the presentation.

Download Case “Coppenrath und Wiese”

Categories: Campaign Analysis

Case “Wilkinson”

Case “Wilkinson”

Categories: Campaign Analysis

Campaign Analysis

In the winter term 2008 a team of ten students evaluated 360° marketing campaigns. It was a team of tutors and members of association of students named “Marketing zwischen Theory und Praxis” (MTP). The upload can be found in the category Campaign Analysis. Please send a mail to moedinger@360marketing.eu to get admission.

Categories: Seminar SS09

360° Marketing Master Seminar in Summer term

Welcome to the 360° Marketing Master Seminar SS09. The master seminar is based on the knowledge and results which have been achieved in the last seminars and tutorials. Please have a look to the starterkit2009.doc

Categories: Campaign Analysis

Protected: Case “8×4 Make Your Move”

This is the case “8×4 Make Your Move”.

For more information please download the presentation.

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Categories: Campaign Analysis

Protected: Case “TUI World Discoverer”

This is the case “TUI World Discoverer”

In the winter term 2008 a team of ten students evaluated 360° marketing campaigns. It was a team of tutors and members of association of students named “Marketing zwischen Theory und Praxis” (MTP).  Please send a mail to moedinger@360marketing.eu to get admission.

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Categories: Campaign Analysis, Media Simulator

Protected: Case ” Innovation Norway”

Enclosed the presentation of the case “Innovation Norway” in English and German.

In the winter term 2008 a team of ten students evaluated 360° marketing campaigns. It was a team of tutors and members of association of students named “Marketing zwischen Theory and Praxis” (MTP).  Please send a mail to moedinger@360marketing.eu to get admission.

The rest of this post is password protected. To view it please enter your password below:


Categories: Campaign Analysis

Protected: Case “Rich Prosecco”

Enclosed the presentation of the case “Rich Prosecco” in english and german.

arranged by Cristina Di Sarno

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Categories: Media Simulator

Protected: Case Dove 2004

This is the case dove_2004.

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Categories: Campaign Analysis

Protected: Case Kneipp

This is the case kneipp wirkt.

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