Archive for March, 2009

Categories: Media Simulator, Media University Stuttgart, Seminar SS08, Seminar SS09

How to use the mediasimulator

In the download you will find the instruction how to use the mediasimulator. Please give scores regarding different aspect of the mediasimulator.

mediasimulator.pdf

Categories: Campaign Analysis

Case: Wrigley

This is the case: Wrigley

http://wp1111279.wp147.webpack.hosteurope.de/blog/wordpress/wp-content/uploads/2009/03/orbit-balance-englisch.ppt

Categories: Media Simulator

Protected: Minus L-einfach laktosefrei genießen

This is the case “Minus L-einfach laktosefrei genießen”.

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Categories: Media Simulator

Protected: Deutsche Bank

This is the case Deutsche Bank, for more information please download the presentation.

In the winter term 2008 a team of ten students evaluated 360° marketing campaigns. It was a team of tutors and members of association of students named “Marketing zwischen Theory und Praxis” (MTP).  Please send a mail to moedinger@360marketing.eu to get admission.

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Categories: Campaign Analysis

Case “OralB”

This is the case: OralB

Categories: Campaign Analysis

Case “YellowStrom”

This is the case: YellowStrom