forumforfuturemarketing

The following analysis of the campaign “bibop. the black one” provides interesting insights into the way 360° marketing can look like. The campaign promotes a cola dark beer mix which was launched in 2006 and is still running with own event constructions, an interactive microsite and other communication media. Thereby the advertising captivates with a unique design idea: the whole world is painted white except bibop, the black one.

This is the case study about SAMSUNG Home Entertainment connected with 360° marketing. The campaign was analysed from 12/2003 - 2/2004. This was a nationwide campaign for the product LCD TV, including a crossmedia campaign at SPIEGEL, KulturSPIEGEL and SPIEGEL ONLINE.