forumforfuturemarketing

additional to the books listed under the item „literature“ in the horizontal navigation

For everyone who is interested in more literature on the topic of „Integrated Marketing“ or „Integrated Communications“ here are two more spezialist books on the subjekt I recommend:

• Strategisches Kommunikations-Management / Integrierte Kommunikation systematisieren und optimieren by Borchard/Harms (1998)
• Integrated Marketing Communications / The holisitc approach by Tony Yeshin (1998)

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