forumforfuturemarketing

Here is the E-book describing the Media Simulator - click to download

The index Of the E-book

1.   Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

2. 360° Marketing and Integrated Marketing. . . . . . . . . . . . . . . 4

• 2.1 Challenges: Integrated Marketing. . . . . . . . . . . . . . . . . . . . . 4

Here are the files

Proktokoll vom 26.05.2008

This is the paper of M.Hettler and J. Dittrich searching the criteria of Web Target Groups for the Media Simulator.

Criterion: Target group

Cross Media: implement the concept of Connectivity, Creation, Content and
Communication:

Connectivity
means the transcription of media between each other – e.g. web addresses in a TV-Spot.
Creation
describs the look of the creative work like e.g. CD.
Content
means the agreement of campaign-content on all channels.
Communication
describs the possibility for the client to contact the company.

These 4 dimensions are setting up on each other.
Only when one step is fulfilled, the next one can be reached. In a normal workflow all of them are produced together.

Possible Gains:

• Increased click rates
• High-value contacts