Categories: Campaign Analysis, Media Simulator

Campaign Analysis Rimmel Groove Nights

Cosmetics brand Rimmel London hosted a series of events called Groove Nights in 2004.

They were supposed to establish the brand’s name and image.

Presentation Rimmel Groove Nights

Categories: Campaign Analysis, Media Simulator

Campaign Analysis got2b

got2b launched an extensive campaign in 2006/2007 to improve brand awareness and sales.

It was geared towards young males and females, and relied heavily on viral marketing and events.

Presentation got2b