forumforfuturemarketing

In 2005, traditional biscuit brand Leibniz started a campaign to differentiate themselves from cheap/low quality brands and to appeal to younger buyers.

Their cross media campaign proved to be very successful.

Presentation Leibniz Biscuits

Diamant launched a new product called Gelierzauber in 2007: a no-cook preserving sugar for jam.

The campaign was geared towards women and supposed to introduce the novel product, as well as emphasize its advantages and high quality.

Presentation Diamant Gelierzauber