forumforfuturemarketing

Introduction

Mobile marketing is booming! Analysts and forecasts predict that by the year 2014 there will be more people access the web by mobile devices and technologies than by PC and local broadband. By now already circa 90 percent of the world’s population own a mobile phone. The evolution of mobile from a niche product to a predominant communication and interaction channel, which focuses proactive consumer conversation is taking place right now.

Definition

Mobile marketing can be defined as marketing measurements by the usage of mobile technologies, which are focused on a more directly towards the consumer oriented and those affecting. Enterprises thereby are providing digital and interactive content intending and motivating a conversational interaction with their customers.