forumforfuturemarketing

Corporate Communication

In a market in which products and services hardly differ from each other, where customers exchange information at any time and publish their experiences with companies and their products, it is increasingly important to ensure competitive advantage by successful communicational work. At this point, corporate communication comes to the fore. The corporate communication´s task is to arrange the interactions between the company and its environment positively – communicative management of employees is just as important as the company’s image to the outside (Joep 2008: 4-6).

In an era of technology we live in, the average person may see or hear thousands of advertising messages per day. It is a challenge for companies to break through this information wall and get the attention of a customer. What type of media can be used to create successful campaigns? The answer to this question can be surprising – all of them.

Abstract Cross marketing

There are many concepts of marketing which are spawned by the Internet and its diverse applications. Some concepts are emerge from technically focused applications such as cross media marketing, some are focused in more strategic applications such as integrated marketing communication (IMC). Marketing is a process which depends on technical, economical and social progresses. A part of this process is the development of technology in general and in particular the development of technology in communication and digital media. Another aspect that we have to take into account is the fundamental importance of values in social relationships and the challenges which come from the discussion about globalization, the shortage of resources, global justice and the responsibility for living conditions of future generations. Beginning with a consideration of the evolution of marketing the following thesis will be researched and discussed in the seminar: