Categories: Campaign Analysis, Media Simulator

Geschützt: Adidas +10

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Categories: Campaign Analysis, Media Simulator

Whiskas „Happy Cat Moments“

This is the case of Whiskas‘ Happy Cat Moments-Campaign / Social Web

Whiskas is in searchof the happiest cat in the country. Therefore the producer of petfood“Mars” and SevenOneMedia, marketer of ProSiebenSat1, created together a crossmedia-campaign called “happiness happens”.

Goal of the campaign is to make the Social-web-platform „www.so-ein-glueck.de“ more known.

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In the winter term 2008 a team of ten students evaluated 360° marketing campaigns. It was a team of tutors and members of association of students named „Marketing zwischen Theory und Praxis“ (MTP).  Please send a mail to moedinger@360marketing.eu to get admission.

Categories: Campaign Analysis

Case: Wrigley

This is the case: Wrigley

http://wp1111279.wp147.webpack.hosteurope.de/blog/wordpress/wp-content/uploads/2009/03/orbit-balance-englisch.ppt

Categories: Media Simulator

Geschützt: Minus L-einfach laktosefrei genießen

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Categories: Media Simulator

Geschützt: Deutsche Bank

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Categories: Campaign Analysis

Case „OralB“

This is the case: OralB

Categories: Campaign Analysis

Case „YellowStrom“

This is the case: YellowStrom

Categories: Campaign Analysis

Case „AlfaRomeo Probefahrt“

This is a Case-Study about AlfaRomeo-Probefahrt.

Categories: Campaign Analysis

Case „Coppenrath und Wiese“

In the winter term 2008 a team of ten students evaluated 360° marketing campaings. It was a team of tutors and members of association of students named „Marketing zwischen Theory und Praxis“ (MTP). Do get more information please download the presentation.

Download Case „Coppenrath und Wiese“

Categories: Campaign Analysis

Case „Wilkinson“

Case “Wilkinson”

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