This is the case of Whiskas‘ Happy Cat Moments-Campaign / Social Web

Whiskas is in searchof the happiest cat in the country. Therefore the producer of petfood“Mars” and SevenOneMedia, marketer of ProSiebenSat1, created together a crossmedia-campaign called “happiness happens”.

Goal of the campaign is to make the Social-web-platform „www.so-ein-glueck.de“ more known.

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In the winter term 2008 a team of ten students evaluated 360° marketing campaigns. It was a team of tutors and members of association of students named „Marketing zwischen Theory und Praxis“ (MTP).  Please send a mail to moedinger@360marketing.eu to get admission.

„Happy Cat Moments – Campaign“

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