forumforfuturemarketing

In an era of technology we live in, the average person may see or hear thousands of advertising messages per day. It is a challenge for companies to break through this information wall and get the attention of a customer. What type of media can be used to create successful campaigns? The answer to this question can be surprising – all of them.

cross media instruments

Cross Media: implement the concept of Connectivity, Creation, Content and
Communication:

Connectivity
means the transcription of media between each other – e.g. web addresses in a TV-Spot.
Creation
describs the look of the creative work like e.g. CD.
Content
means the agreement of campaign-content on all channels.
Communication
describs the possibility for the client to contact the company.

These 4 dimensions are setting up on each other.
Only when one step is fulfilled, the next one can be reached. In a normal workflow all of them are produced together.

Possible Gains:

• Increased click rates
• High-value contacts