Marketing 360°- Holistic Vision

In my opinion this picture, an eye having the total vision of the world, represents completely the idea of 360° marketing. It doesn’t deal with separately providing the tools, measures and communicative channels, delivering and internalizing messages, convincing the client and encouraging the purchase. It deals more with understanding the connections between all stakeholders of the company and their importance. To achieve this, business strategies (analysis, planning, organization, implementation and controlling) have to be implemented in the internal and external sources of communication for the organization to value the unity of all processes and their synergy.

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