forumforfuturemarketing

What has a soap bubble to do with the idea of 360° marketing? I imagine that the inside of the soap bubble symbolizes the whole product or brand world. And the transparent, colourful sparkling surface represents all crossmedia activities.

That means the media channels and the internal linkage should be transparent and noticeable for the recipients otherwise they don’t get to know where to find the way into the bubble. On the other hand the linking should consist of sparkling, interesting and varied enticements so that the recipients are attracted to follow the links and to get in the centre of the ad bubble world.

I think all of the images can be related to 360° marketing in a unique way. The picture which shows the radar reminds me of 360° marketing, because it points out that monitoring is very crucial to create a successful campaign.

When developing an adapted marketing mix a lot of different aspects need to be taken into account in order to avoid failure. Just like a crew of a submarine has to watch everything on the radar carefully in order to avoid a collision and to discover a possible threat as early as possible.

When I had a look at the 360° images I really liked the one with the round shaped lecture auditorium.
It can be understood in that way, that everything that happens in an integrated marketing process has to be planned so that it makes sense form every point of view the person is listening, the (prospective) customer.

Integrated marketing is not only about multichannel media, not about direct mailings, web applications, call centre or point of sale activities. These are strategies initialised form the company, it should be more about the consistent image all these activities create in the mind of the customer.

In the download you will find the instruction how to use the mediasimulator. Please give scores regarding different aspect of the mediasimulator.

mediasimulator.pdf

Welcome to the 360° Marketing Master Seminar SS09. The master seminar is based on the knowledge and results which have been achieved in the last seminars and tutorials. Please have a look to the starterkit2009.doc

Here is the E-book describing the Media Simulator – click to download

The index Of the E-book

1.   Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

2. 360° Marketing and Integrated Marketing. . . . . . . . . . . . . . . 4

• 2.1 Challenges: Integrated Marketing. . . . . . . . . . . . . . . . . . . . . 4

Integrated Marketing Communication started in the 90th when Don Schultz et.al. came up with his book „The new marketing paradigma – Integrated Marketing Communication“. Get some more insight of the IMC planning model of Don Schultz and the futher development of 360° Marketing Circular Model by reading this summary.

imcplaningmodelschultz.pdf

Find some more information about the Intermedia-Model of ag.ma and the niko-Index of tnsemind.

intermedia.pdf

In the attachment you will find the starterkit of the academical seminar at Stuttgart Media University. The students of the Electronic Media Master are researching topics on 360° Marketing in this seminar. They will post status reports of different subjects during the seminar and will publish a booklet of 360° Marketing at the end of the summer term in July 2009  Starterkit2009.

Be inspired by the 360° images and symbols. Think about what these pictures express. Is there any interpretation as a symbol? What is the strength, the meaning, the brightness of the 360° symbol? What is the impact to 360° Marketing?

Find some more symbols and post it as graffiti with your ideas.