Categories: Campaign Analysis
Geschützt: Mercedes-Benz C-Class Launch HK
21 Mai 2009 admin Um die Kommentare zu sehen, musst du dein Passwort eingeben.
Categories: Campaign Analysis
21 Mai 2009 admin Um die Kommentare zu sehen, musst du dein Passwort eingeben.
Categories: Seminar SS09
360° marketing has only a chance to work, if there a basis is established, which sets the stage for it. This basis is a respectable corporate identity of a company and especially its core values. It is needed to create a distinctive image of a company or product in the heads of consumers. Only this way assures a high recognition value.
Because of this fact, I have chosen this picture, which shows apparently a luscious peach stone. The picture shows the stone, which stands for the corporate identity, encircled by the pulp. The pulp represents all marketing activities linked to 360° marketing.
20 Mai 2009 admin 0 comments
Categories: Campaign Analysis
15 Mai 2009 admin Um die Kommentare zu sehen, musst du dein Passwort eingeben.
Categories: New Business Marketing
New Business was developed based on 360° View and on the leadership in 360° Marketing Management. Many companies started to have a close view in terms of Corporate Social Responsibility, Corporate Governance e.g. But new business must be developed further based on sustainable business. It is not only a matter of using social issues for creating more values by corporate communications. The 360° Marketing Leadership creates more business through sustainable management.
A-Business: Companies do commercial business
B-Business: Companiess support social work by sponsoring
C-Business: Companies use CSR for promoting the brand, public and customer
D-Business: Companies create new business through sustained management and marketing
11 Mai 2009 Kathrin Friedrich 0 comments