All articles in the category 'New Business Marketing'

Categories: Campaign Analysis, Media University Stuttgart, New Business Marketing, Seminar SS09

Corporate Identity and 360°-marketing

Corporate identity is the basic prerequisite for a successful integrated marketing for brands and organisations. Get more information about corporate identity, the communication concept and the integrated marketing in Manfred Bruhn’s point of view. Additionally, more information about the communication activities and the enhancement of Apple’s corporate identity in the range of 360°-marketing is provided in the presentation of corporate-identity-and-360-degree-marketing.

Categories: New Business Marketing

Introduction to New Business Marketing

New Business was developed based on 360° View and on the leadership in 360° Marketing Management. Many companies started to have a close view in terms of Corporate Social Responsibility, Corporate Governance e.g. But new business must be developed further based on sustainable business. It is not only a matter of using social issues for creating more values by corporate communications. The 360° Marketing Leadership creates more business through sustainable management.


A-Business: Companies do commercial business
B-Business: Companiess support social work by sponsoring
C-Business: Companies use CSR for promoting the brand, public and customer
D-Business: Companies create new business through sustained management and marketing